Let’s stop pretending that book covers don’t matter. For just a second, let’s all be honest with ourselves: we do judge books by their covers, to at least some degree. When you’re perusing and looking for a book without a recommendation, what gets you to pick up a book is the cover, the spine, and/or the title. Covers matter. They’re important and they absolutely sell books. Okay, now that we’ve all admitted that to ourselves (right?), let’s talk about what makes a cover good, at least in my personal opinion.